Smartphones and tablets are a mainstay of American business today. With more than 70% of cellular calls taking place indoors, a satisfactory wireless experience is increasingly important to prospective tenants looking to lease commercial real estate. Just as companies had to wire their buildings to meet Internet demand, planning for adequate wireless coverage should be part of today’s blueprints. Yet many of the decisions to improve coverage and capacity on site seem outside the owner/property manager’s control. Even worse, making the wrong technology decisions can be expensive and result in cost overruns, increased construction times, and even the rip-and-replace of wireless and mobile networks.

This paradigm shift is forcing building owners and managers, wireless service providers, systems integrators and equipment manufacturers to cooperate more closely than ever. This webinar will present an overview of today’s wireless networks and discuss the various technologies available for building owners and managers to provide robust coverage throughout their venues. We will explore Distributed Antenna Systems, small cells (picocells, femtocells and more) as well as Wi-Fi connectivity. Further, we will discuss business and ownership models in practice today.

Seminar Objectives
  • Understand the technologies available to improve cellular coverage and capacity throughout your building.
  • Learn an overview of the trends in cellular and Wi-Fi technology and where systems are being deployed today and the impact on mobile devices, applications and enterprises.
  • Discover the various business and ownership models available for DAS and other small cells and the pros and cons of the models.
  • Learn the steps your company can take to help future-proof their building as wireless technologies advance.
Seminar Information
Date Presented:
November 06, 2014 2:00 PM Eastern
1 hour
Can You Hear Me Now? The Importance of Wireless Coverage in Buildings



Yohannes Cramlet PMP SPP, Manager, Business Development, Boingo Wireless

Yohannes is responsible for implementing Boingo’s DAS and small cell network strategy in the southwestern region of U.S. by identifying partnership opportunities with venues that require mobile reliability including office, healthcare, higher education, hospitality, and professional sports locations. Yohannes has over two decades of experience in negotiating real estate partnerships in both the wireless and commercial real estate industries.

Prior to joining Boingo, Yohannes served as a Regional Program Manager for T-Mobile. His responsibilities there include overall accountability for large-scale regional network enhancements that included macro, in-building (DAS), and Wi-Fi networks.

Yohannes earned his degree in Business Administration from Sacramento State Clinic and is an accredited Project Management Professional (PMP) and Strategic Planning Professional (SPP).


Tracy Ford, Director, HetNet Forum at PCIA

Tracy Ford is director of the HetNet Forum at PCIA – The Wireless Infrastructure Association. As Director of the HetNet Forum, Ford works with its members on strategies and programs to continue to advance DAS and other small-cell solutions as a viable complement to traditional macro-cell sites and a solution to the deployment of wireless services in challenging environments. She is responsible for outreach to important DAS target markets and organizes HetNet Forum conference programming.

Ford has spent more than two decades covering the rapidly changing wireless industry. She started her technology journalism career at RCR Wireless News. She is a winner of the American Society of Business Publication Editors Silver Award, for both trade show and government coverage. A graduate of the Minnesota State University-Moorhead, Ford holds a B.S. degree in Mass Communications with an emphasis on public relations.



David Tanis, Director of Strategic Marketing, Enterprise, CommScope

David Tanis is director of strategic marketing, Enterprise, for CommScope, responsible for the global positioning, content and strategic messaging for the company’s data center and intelligent building solutions organization.

Dave has nearly 30 years of experience in the telecommunications industry. He joined AT&T Network Systems as a product engineer and later assumed the role of Europe, Middle East and Africa technical manager for Optical Fiber and Cable within Lucent Technologies. Dave advanced to the role of EMEA technical director for OFS before joining CommScope in the same capacity.

Dave has published several papers in various industry trade journals and is a regular presenter at industry conferences. He holds a bachelor degree in mechanical engineering from the University of Vermont and a master degree in business administration from Boston University.



Aaron Walker, Senior Director, Product Management, Comcast

Aaron Walker brings more than 20 years of experience in the telecommunications industries to his role as Senior Director Business Operations- Carrier Services. He is responsible for managing the business operations, performance management and pre and post sales engagement activities for Comcast’s cell backhaul, carrier Ethernet and small cell customers.

In this role, he oversees the customer support and sales support teams that comprise the carrier services portfolio at Comcast. The team also manages all customer facing activities and the contractual relationships.

Before joining Comcast in 2009, Aaron held director level deployment, operations and project management positions at FiberTower, Innerwireless and Velocitel, Inc. He also served as the sales and operations VP/GM for Winstar’s Florida Branch and as a Regional Vice President there from 1998-2001.

Aaron holds a bachelor’s degree in Geography and Urban Planning from Ohio University in Athens, Ohio.

Individual topic purchase: Selected
BOMI International
Continuing Professional Development Credit: 1.00
CMCP: 1.00
BOMA Member Price:$39.00
Non-Member Price:$39.00