This course focuses on how to create effective awareness and engagement programs to communicate sustainability accomplishments to key stakeholders. It will provide attendees with tips and examples to create target communications, campaigns, tools, and resources to engage brokers, investors, asset managers, and tenants in sustainability initiatives.

BOMA BEEP 2.0 courses are available for limited use (30 days after purchase). For an extended license please contact Catie Slye at cslye@boma.org. To purchase all of the BEEP 2.0 courses, please click below:

Seminar Objectives
  • Understand the rationale for awareness and engagement efforts.
  • Profile key audiences and stakeholders.
  • Learn principles and practices for communicating success in sustainability.
  • Review commonly available tools and resources.
  • View examples of high-impact awareness and engagement efforts.
Seminar Information
Date Presented:
July 17, 2015 3:30 PM Eastern
Length:
1 hour
Awareness & Engagement: Promoting and Leveraging Sustainability Success (Course 6)
 

Coleen Spratt
General Manager, CommonWealth Partners

Coleen Spratt has over 25 years of Commercial Real Estate experience and currently provides oversight of the Pacific Northwest Portfolio for CommonWealth Partners. Coleen is responsible for all aspects of management, operations and performance of Class A commercial high rise office buildings in Seattle and Bellevue, WA totaling over 2.7 million square feet. She manages a team of thirty six employees and all major contract service staff. Her role includes the development and financial management of the properties 92 million dollar revenue budgets and 29 million dollar operating expense budgets. She develops operational procedures and training programs for all buildings and staff to maintain a consistent working environment.

In addition she works with ownership entities to develop leasing guidelines and leasing and marketing goals for the buildings and provide oversight of all project leasing. She also provides Construction Management oversight of all Capital and Tenant Improvement projects at the properties. All buildings in the Pacific Northwest portfolio hold a LEED Gold or higher certification and have Energy Star Scores in the high 80’s and 90’s. CommonWealth Partners is committed to sustainability and has a goal to have all buildings LEED Certified by the end of 2015. 

Prior to entering into the field of real estate Coleen was in the US Air Force and then attended Central Washington University where she earned her BS in Business and Marketing.

Coleen currently sits on the Executive Committee for BOMA International and is the former Chairman of BOMA Seattle King County. She also chaired the State Government Affairs Committee for BOMA International and was a member of the Industrial Defense Fund Committee.

 

 

Brenna Walraven
President & CEO, Corporate Sustainability Strategies, Inc. 

Brenna is Founder and CEO of Corporate Sustainability Strategies, Inc (CSS). Brenna is the former Chairman of BOMA International and was a founding developer of the BOMA Energy Efficiency Program (BEEP), and the BOMA Energy Performance Contract (BEPC) model. Brenna has spoken nationally and internationally on topics of efficiency/sustainability, leadership, technology and the value of association membership/involvement. 

She is an international leader in executing energy efficiency and sustainability strategies and satisfaction goals, she helped drive management leadership. With 25+ years experience in property operations, and through partnering with Energy Star, has learned how to successfully lead a national effort of improved energy management, efficiency and environmental stewardship. 

USAA Real Estate Company was named Energy Star Partner of the Year for the category of Leadership in Energy Management for 12 straight years. Due to USAA Realco’s success in energy efficiency and environmental stewardship, Brenna was asked to serve on former Governor Schwarzenegger’s Real Estate Industry Leadership Council that served to help the public and private sector real estate in State of California reduce energy consumption and also serves on the Department of Energy and US Environmental Protection Agency’s National Steering Committee for the National Commercial Real Estate Energy Alliance, now part of the DOE's Better Building Alliance. Under Brenna's leadership, USAA Real Estate Co has been recognized as a Green Star ranking in the top 5 for at least one fund in the Global Real Estate Sustainability Benchmark (GRESB).

Individual topic purchase: Selected
BOMI International
Continuing Professional Development Credit: 1.00
Green Building Certification Institute (GBCI)
Continuing Education Hours: 1.00
Products
Streaming
BOMA Member Price:$69.00
Non-Member Price:$89.00